Product Marketing Manager

Do you get thrilled by managing and optimizing product marketing programs to drive growth and generate inbound leads? Do you want to work with mind-blowing product propositions and application cases? Do you have a background in B2B Product Marketing in a high-tech environment? Are you interested to work for a growing and innovative high-tech company, where people & fun are part of our core values? We'd love to have you!

Who is Movella

Movella is a leading full-stack provider of sensors, software, and analytics that enable the digitization of movement. Movella serves the entertainment, health & sports, and automation & mobility markets. Our innovations enable our customers to capitalize on the value of movement by transforming data into meaningful and actionable insights. Partnering with leading global brands such as Electronic Arts, EPIC Games, 20th Century Studios, Netflix, Toyota, Siemens, and over 1000 sports organizations/research centers/universities, Movella is creating extraordinary outcomes that move humanity forward. Movella is a portfolio company of Francisco Partners, visit www.movella.com and https://www.franciscopartners.com/investments/movella to learn more.

Your role as a Product Marketing Manager at Movella

As Product Marketing Manager you will be overall responsible for our product positioning and messaging. Your ultimate goal is to drive growth in your Line of Business. Your role will involve understanding customer needs, creating compelling product content and positioning, and crafting go-to-market strategies. You will work closely with cross-functional teams, including product management, sales, channel management and technical product support, to ensure that the product resonates with the target audience.

You will be part of the Marketing team, report to the Marketing Director and have a dotted line to the Line of Business Director.

Working hybrid is an option, however we would prefer a candidate who is available to work onsite at least three days a week. You currently live or are open to relocating within a 75 km radius of our office in Enschede. 

Key responsibilities :

• Product Positioning & Messaging: Develop clear and differentiated product positioning and messaging that resonates with the target audience
• Go-to-Market Strategy (GTM): Plan and execute the GTM strategy for product launches and updates. Coordinate across teams (sales, product, channel, support) to ensure successful product rollouts
• Campaigns: Initiate, plan and execute campaigns to drive quality leads to build pipeline
• Sales Enablement: Create and provide the sales team with the necessary tools (e.g., presentations, product demos, competitive insights) to effectively sell the product
• Content Creation: Responsible for creating product-related collateral, including web copy, datasheets, case studies, press releases and whitepapers
• Customer Insights & Personas: Develop Ideal Customer Profiles (ICP) and customer personas and gain insights into the buyer's journey to improve marketing effectiveness
• Cross-Functional Collaboration: Collaborate with relevant departments to align on product features, customer benefits, and market opportunities
• Metrics & Reporting: Analyze product reputation, customer feedback, and market reception to continuously refine messaging and strategy

Movella is looking for an experienced Product Marketing Manager. Someone who thrives in an environment where initiative is highly appreciated. You have:

• A ‘can-do’ and pro-active mindset, focused on concrete deliverables
• Strong communications skills to align cross-functional teams
• At least 5 years’ experience in a similar role in a high-tech B2B environment
• You understand what is needed to market a high-tech product
• A bachelor’s degree in marketing, business administration or related
• This is a collaborative role and requires you to be three days in the office. 

Working at Movella

Movella is made up of people who are inquisitive and entrepreneurial by nature. You’ll find support at every level, an open door to every level, and cooperation across teams, disciplines and departments We offer a position in an innovative, ambitious and international environment, with an attractive compensation package. You'll receive full training in our products and services and have opportunities for personal growth and development.

We value ingenious ideas, no matter where they come from. We believe diverse thoughts, voices, and backgrounds make us stronger as a company. We know that it is through collaboration with people from all walks of life that we make the most positive impact as an organization.