Marketing Operations Specialist

Are you a T-shaped marketer with a focus on web, tooling, and campaign execution (HubSpot, Apollo, events, outbound)? Are you interested to work for a growing and innovative high tech company, where people and passion are part of our core values? We'd love to have you!

Who is Xsens

Xsens is a leading full-stack provider of sensors, software, and analytics that enable the digitization of movement. Xsens serves the entertainment, health & sports, humanoid robot and automation & mobility markets. Our innovations enable our customers to capitalize on the value of movement by transforming data into meaningful and actionable insights. Partnering with leading global brands such as Electronic Arts, EPIC Games, 20th Century Studios, Netflix, Toyota, Siemens, and over 1000 sports organizations/research centers/universities, Xsens is creating extraordinary outcomes that move humanity forward. Xsens is a portfolio company of Francisco Partners, visit www.xsens.com to learn more.

Your role as a Marketing Operations Specialist at Xsens

We are looking for someone to support our product marketers and take primary ownership of our HubSpot CMS website.

This is a supportive, execution-focused role: the marketers own the strategy, positioning and messaging, you make it real in our tools and on our website. You are a T-shaped marketer with deeper skills in web, HubSpot, Marketing ops, and broad understanding of campaigns, email, events and outbound. (But do challenge and actively engage us for improvements).
 

You will work closely with campaign/product marketers, revenue marketing manager and sales, making sure our website, emails and outbound programs are well structured, on-brand and measurable. They set the storyline and goals, you ensure smooth, accurate implementation.

You will be based in Enschede, the Netherlands. Working hybrid is possible, but we strongly prefer a candidate who is willing and able to work onsite at least 2 days per week.

Key challenges:

• Build, launch, and optimize demand generation campaigns in HubSpot, including email nurtures, landing pages, and workflows

• Manage campaigns across LinkedIn, Google, and retargeting platforms from setup through continuous optimization

• Own channel performance reporting, tracking ROI and supporting budget allocation decisions

• Audit and improve website SEO and landing page conversion rates in collaboration with Product Marketing and Revenue Marketing Manager

• Monitor website performance and user behavior, translating insights into actionable improvements

• Collaborate with teams to execute global campaigns, events, and product launches

Xsens is looking for an experienced Marketing Operations Specialist. Someone who thrives in an environment where your ability to work cross functionally is highly appreciated. You have:

• 5+ years of experience in B2B marketing, with a strong focus on digital marketing and marketing operations

• Hands-on experience with HubSpot (or similar marketing automation platforms) and paid media channels

• Solid understanding of SEO best practices and website performance optimization

• Strong analytical skills with the ability to interpret data and turn insights into action

• Experience working cross-functionally with product, brand, and regional marketing teams

• Basic HTML/CSS skills for tweaks and fixes, you do not need to be a developer, we have a Hubspot partner agency that can support on the tougher challenges.

• Data-aware and pragmatic: you care about conversion, not just clicks; you improve things iteratively with a SCRUM approach.

• Structured, reliable and detail oriented.

• Enjoy working in a supportive role where you enable others to execute great campaigns.

• Strong communication skills in English

• Comfortable using AI-driven tools for drafting and optimizing marketing content

Working at Xsens

We value ingenious ideas, no matter where they come from. We believe diverse thoughts, voices, and backgrounds make us stronger as a company. We know that it is through collaboration with people from all walks of life that we make the most positive impact as an organization

Join Xsens’ innovative, ambitious, and international team, where your ideas and talents make an impact. Along with a competitive compensation package, we offer a range of benefits designed to support your well-being and help you thrive.

• 28 paid vacation days with an option to buy, sell, or carry over days, giving you flexibility to manage your time off as appropriate to your situation

• Tax perks for your sports memberships and bicycle purchase; so staying active is easier than ever.

• Flexible working hours and the option to work from home, helping you balance life and work

• Paid volunteer time: Through our partnership with Stichting Present, you have the opportunity to give back to the community during office hours

• Fuel up with complimentary fresh fruit in the office to keep you energized throughout the day

• Enjoy company social events as well as fun, informal activities organized by our staff association—from movie nights and sports clinics to cooking classes and LAN parties, there’s always something happening to connect and have fun