Product Launch Manager

  • Marketing
  • Enschede, Netherlands

Product Launch Manager

Job description

Do you get thrilled by bringing B2B products to global markets ensuring high revenue impact and customer satisfaction? Do you have a background in Product Marketing? Are you interested to work for a growing and innovative high tech company, where people and fun are part of our core values? We'd love to have you!

Your role as a Product Launch Manager at Movella

The main objective of this role is to maximize the impact of the group product releases on the market.

As a Product Marketing Manager you will own and manage all Movella's product launches. You will ensure that all the cross-functional team efforts for product launches are aligned for the best Go-To-Market outcome. You will be a contributing member of the Marketing team and report to Marketing Director. You will be based in Enschede, Netherlands. You will work closely with Business, Product Management and Customer Success teams.

Key challenges:

  • Work with Product and Business Management to develop winning launch plans for new product launches
  • Partner with Product Management to align product and marketing strategies
  • Create value propositions and messaging using market insights
  • Validate product positioning and investigate new growth opportunities
  • Project manage product launch plans across all milestones, track deliverables, facilitate cross-functional alignment & communication, report progress to the stakeholders
  • Develop product marketing metrics to measure success of product launches, own reporting, monitor performance post-launch
  • Develop and maintain product marketing toolkits, including sales enablement materials


We are looking for an experienced Product Launch Manager, a team player with proven product marketing experience, a collaborative self-starter with the ability to influence and support others. Someone who thrives in a high paced entrepreneurial high tech environment where your analytical, result-oriented yet customer-centric mindset is highly appreciated. You have:

  • 5+ years of relevant product marketing experience, bringing products to market in B2B technology/hardware/software on global markets
  • Bachelor/Master degree in Marketing, Business, Communications, or relevant field
  • Proven experience working effectively in a changing environment; adaptable and resilient
  • Thorough understanding of the (inter)relationships between product creation and launch
  • Outside-in capability to assess whether product value propositions are complete and fitting
  • Data-driven judgment, rational and objective
  • Fluency in English

Working at Movella

Movella is bringing meaning to movement. This new brand encapsulates the value and technologies from mCube, Xsens, and Kinduct. Our mission is to digitize movement so that people can extract meaning and impact positive change. We provide intelligent solutions for sensing, capturing, and analyzing motion and states of being. Our products accelerate innovation and create extraordinary outcomes in entertainment, sports, health and industrial markets.

Working for Movella is working with colleagues that are inquisitive and entrepreneurial by heart. Naturally, there is a high level of cooperation within our teams. These teams consist of people with multiple international backgrounds, a sportive mindset and driven to get the most out of themselves. They share a passion for health, movement and technology. Movella offers a position in an innovative, ambitious and international environment, with an attractive compensation package. The informal culture allows for personal input, growth and development. Full training in our products and services will be provided.