Digital Marketing/Demand Generation Specialist

  • Marketing
  • Enschede, Netherlands

Digital Marketing/Demand Generation Specialist

Job description

Do you get thrilled by using digital marketing tools to contribute to the growth of b2b products? And are you interested in working for a growing, innovative company with a passionate team and where fun is the core value? We'd love to get to know you!

Your role as a Digital Marketing/Demand Generation Specialist at Movella

As our Digital Marketing/Demand Generation Specialist, you will be responsible for driving demand generation programs across multiple digital channels. You will work closely with the entire marketing, sales, and product management teams to build campaigns that create qualified sales opportunities – ultimately increasing revenue.

You will be part of the Marketing team and report to the Marketing Director. This position could be based in either Enschede, the Netherlands,  Halifax, Canada or Bangelore, India. 

Key challenges :

  • Develop and execute predictable and scalable digital campaigns to identify, nurture and convert prospects to opportunities
  • Own email marketing, paid socials, and web advertising channels
  • Develop and execute account-based marketing campaigns
  • Continuously measure, analyse, and report campaign performance metrics to show results and business impact to the broader teams
  • Use knowledge gained through campaigning to provide insights for marketing strategy and tactics
  • Be a consultant for internal stakeholders on the channels you manage
  • Constantly improve and extend the digital marketing toolkit to reach and exceed goals
  • Coordinate with all necessary parties, internal and external (e.g., copywriters, creative team, etc.) to have campaigns ready for execution on time


The right candidate will need a track record in digital marketing. This position requires a highly motivated, self-starting professional with technical acumen who is focused on results and can interface and communicate effectively at all levels. We are looking for a professional with:

  • Fluent English (must), incl. strong English writing skills
  • Relevant internship or work experience in B2B digital marketing in a (high) tech environment
  • Degree in digital marketing preferred
  • Experience with digital multi-channel marketing campaigns
  • Excellent level of CRM management (must, preferably HubSpot)
  • Strong analytical skills
  • Customer-centric mindset
  • Solid experience working with tools like HubSpot, SEMRush, Google Analytics, Google, LinkedIn & Facebook ads
  • Experience working with SEO
  • Ability to work in a fast-paced environment that changes rapidly

Working at Movella

Movella is bringing meaning to movement. This new brand encapsulates the value and technologies from mCube, Xsens, and Kinduct. Our mission is to digitize movement so that people can extract meaning and impact positive change. We provide intelligent solutions for sensing, capturing, and analyzing motion and states of being. Our products accelerate innovation and create extraordinary outcomes in entertainment, sports, health and industrial markets.

Working for Movella is working with colleagues that are inquisitive and entrepreneurial by heart. Naturally, there is a high level of cooperation within our teams. These teams consist of people with multiple international backgrounds, a sportive mindset and driven to get the most out of themselves. They share a passion for health, movement and technology. Movella offers a position in an innovative, ambitious and international environment, with an attractive compensation package. The informal culture allows for personal input, growth and development. Full training in our products and services will be provided.